Advertising account executive
Help businesses and organisations reach their customers by organising successful advertising campaigns.
Also known as: account manager, account handler
About the job
What it's like
You would help businesses and organisations reach their customers by organising successful advertising campaigns.
You'd find out what the business wants to achieve from its advertising. Then you would work with your agency's creative staff to come up with an exciting idea.
You'd present your agency's ideas to the clients and explain what it will cost.
If they approve then you'd then brief the creative team to produce the words and artwork, make sure that deadlines are met and that the advertising campaign is launched on time.
You'd monitor the campaign once it is up and running and report on its impact so your clients are satisfied that their money was well spent.
It would be important that you keep in contact with the client at all stages of the campaign and that you manage the account's budget and invoice the client.
You would normally handle about three or four accounts at the same time. You'd highlight successful campaigns as examples to win new business.
You could work for a communication agency that deals with one or more types of advertising media including digital, social media, mobile marketing and direct.
Hours
You would usually work from 9am to 5pm, Monday to Friday. You could often work longer hours when you have deadlines to meet.
Environment
You would be based at an office but would go out to meet clients.
Travel
You may travel to meet clients.
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Related industries
Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.
Food and drink Creative
Top skills
Skills are things you're good at. Whether you know what yours are or not, everyone has them!
It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.
Meta skills
Here are some of the meta skills you'll need to do this job.
- taking responsibility
- negotiating
- time management
- managing resources
- implementing ideas
- researching
- creative
- verbal communication
- networking
Your skills are important
Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.
Getting in
Explore each section to find more information about getting into this career.
Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:
Art and Design
Art and Design (Design)
Business in Practice
English
Media
Skills for Work: Creative Digital Media
Skills for Work: Creative Industries
Foundation Apprenticeship: Creative and Digital Media
You can get a head start in this career by doing a Foundation Apprenticeship in S5 and S6.
You'll get an SCQF level 6 qualification which is the same level as a Higher. You'll also learn new skills and gain valuable experience in a work environment.
Discover what's on offer at your school on Apprenticeships.scot.
Most entrants are graduates. Relevant degrees include:
Advertising
Marketing
Statistics or operational research
Communication
Media studies
Business or management
Psychology
To enter a degree (SCQF Level 9/10) requires National 5 qualifications and a minimum of three highers at C or above or a relevant HND/HNC.
Qualifications and experience that show understanding and experience of the industry such as:
Skills for Work Creative Digital Media (SCQF Level 4)
Creative Industries (SCQF Level 5)
Many courses and employers require a portfolio.
Once in work/qualified it is advised you register with Institute of Practitioners in Advertising (IPA).
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