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Image consultant

Help people make the most of their appearance and speaking style so they're confident in personal and professional situations.

Also known as: stylist

About the job

What it's like

You would help people make the most of their appearance so they’re confident in personal and professional situations.

You’d tactfully suggest changes to their clothes, hairstyle and public speaking style that you think will help them make a positive impact on other people.

You would advise people about:

  • What colours suit them

  • The styles of clothes, make-up and hair that suit them

  • Choosing and applying make-up

  • Organising their wardrobe to make it easy to pick the right outfit

  • Personal styling for events like weddings or business meetings

  • How to present themselves in public

You could also work with a company. You would advise their employees about:

  • How to give training workshops

  • How to use their voice and body language positively in talks and presentations

  • Their personal ‘branding’ and changing the way they appear to other people

  • Understanding brand and corporate cultures

  • Business etiquette, including spoken and written communication skills.

You’d refer your clients to your wide network of partners including hair stylists, make-up artists and voice coaches.

You would work with people in public and private companies, politics, media and retail.

You might also do media work. You could contribute to television and radio programmes and to articles in the local, national and specialist press.

Hours

Your hours will be flexible, depending on your clients, and could include evenings and weekends.

Environment

You would usually work from home, so would need to have a suitable office space.

Travel

You may travel to visit clients at home or at work.

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Related industries

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  • Creative
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Top skills

Skills are things you're good at. Whether you know what yours are or not, everyone has them!

It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.

Top specialised skills

These are the top specialised skills that have been found in job vacancies across Scotland. From March 2024 to March 2025.

  • product knowledge
  • selling techniques
  • housekeeping
  • lookbook
  • new product development
  • upselling
  • visual merchandising
  • consultative selling
  • wardrobe styling
  • taleo
Source: Based on vacancy data from Lightcast

Meta skills

Here are some of the meta skills you'll need to do this job.

  • negotiating
  • developing a plan
  • respecting
  • empathising
  • designing
  • creative
  • verbal communication
  • listening
  • supporting

Your skills are important

Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.

Discover skills

Getting in

Explore each section to find more information about getting into this career.

Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:

  • Art and Design

  • Media

  • Skills for Work: Beauty

You do not need formal qualifications to enter this career.

Many image consultants do courses accredited through the Federation of Image Professionals International (FIPI).

An experienced image consultant can complete a Masters Award in Image Consultancy accredited by City and Guilds.

A background in:

  • Beauty Therapy

  • Hairdressing

  • Retailing

  • Marketing

  • Business

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