Have you been inspired by the glitzy marketing campaigns seen on Emily in Paris? Or perhaps you follow some successful marketing managers on Instagram? The good news is, this could be your career too!

Marketing managers come up with creative ways to promote a company's goods and services. You'll plan how to connect with people so they have a positive impression of the product, service or brand.

Your role will vary depending on the organisation you work for, or the sector you're based in. Many marketing managers specialise in a certain industry or type of product. For example, you may focus on fashion, financial services or celebrity management.

You could have a general role where you’re responsible for different aspects of marketing strategy. Your job may also focus on a specific area within marketing. You could specialise in:

• brand marketing

• content marketing

• digital marketing

• product marketing

• marketing research

• email marketing

• marketing communications

As a marketing manager, you'll think of new ways to get your message out to customers. You'll spend time planning all areas of marketing activity for a campaign.

If you're working on a campaign with a large budget, you might collaborate with other organisations. For example, you could partner with a design agency to help bring your ideas to life.

You may also work with market research companies to learn about customer satisfaction and expectations. All this data you gather will help your campaign pop!

Digital marketing managers focus specifically on online channels. As an expert on all things web-based, you'll likely spend time managing social media accounts, running paid online adverts and fostering influencer partnerships.

Your tasks might include:

• researching and analysing market trends – you'll then identify target markets

• working out marketing strategies and planning campaigns to reach your target market

• organising the production of posters, brochures, adverts and promotional social media content

• coming up with social media strategies and liaising with social media managers on ways you can deliver them

• attending trade shows, conferences and sales meetings

• monitoring and reporting on the effectiveness of your strategies or campaigns

• The Chartered Institute of Marketing (CIM) – discover how to get into a marketing career

• Institute of Data and Marketing – learn about qualifications and training or access resources