You would get publicity for bands, musicians and singers to sell their records or promote live music events and tours.

You’d need to have huge knowledge of music and build up a network of contacts of people working in the music industry.

If you work for a record company or artist you world:

• write press releases to publicise your client's music or tour

• organise events like media interviews and personal appearances

• go to publicity events with clients

• get airtime on radio and TV shows

• organise tours

• deal with designers, printers and marketing staff

• negotiate contracts

• listen to new acts and decide whether to offer them a contract

You could also work as a promoter for a live music venue or festival.

You would:

• choose and book suitable acts

• deal with agents, caterers and suppliers

• arrange a full programme of gigs

• identify the target audiences

• organise marketing and publicity

• arrange entertainment licences

Your work might also involve dealing with budgets and administration.

• Music Managers' Forum – Membership organisation for people working in artist management

• Creative Skillset – explore the roles in the creative industries and routes into work

• British Phonographic Industry